Facebook is trying to evolve from an Internet hangout where people swing by to share tidbits, links and photos to a homestead decorated with the memories, dreams and diversions of its 800 million users.

In what may be the boldest step yet in the company's seven-year history, Facebook is redesigning its users' profile pages to create what CEO Mark Zuckerberg says is a "new way to express who you are."

It is betting that despite early grumblings, its vast audience will become even more attached to a website that keeps pushing the envelope. To that effect, it is introducing new ways for people to connect with friends, brands and games while also sharing details about their lives from the mundane to the intimate.